Clucking Lucky
Shift Pixy Labs
My objective was to build a gamified menu for a food brand. Create a game and a dinning immersive experience through the use of Augmented Reality and Virtual Reality.
This video is a promotional spot for social media to promote that brand. My job on this video was to brainstorm and create the storyboards, followed by an animatic for pre- visual purposes. I built, lit and textured all the 3-D models. Created the environment and textured the scene. My tasks expanded into SFX, rendering and compositing.
Having watched countless commercials featuring animated characters that explain products, I’ve often found myself considering ways to enhance the appeal, relatability, and visual quality of these characters to make them even more compelling.
My experience has taught me how to effectively balance aesthetics with functionality—ensuring that each character I design aligns with the message and brand identity of the product they represent.
